Poltrona Frau is a brand founded in Turin in 1912 by Renzo Frau. It remains one of the enduring symbols of Made in Italy, still an undisputed leader in the fields of furniture and design.

With over one hundred years of history, choosing this brand translates into settings that are discreet yet impeccable, with functional and appropriate aesthetics, and finishes and materials of the highest quality: for a space that is always livable, prioritizing the experience—tactile and visual—over mere appearance.

Birth and Evolution of Poltrona Frau

The first workshop was established by the founder, Renzo Frau, back in 1912. It did not take long for the brand to be noticed and valued, becoming an undisputed symbol of the era’s luxury: in 1926, it became the furniture supplier to the Savoia family.

From that moment on, year after year, it gained an ever-stronger presence in the world of design and furnishings, supplying pieces even for the Turin Expo of 1928.

Later, in the second half of the 20th century, the company moved to Tolentino, and in 1990 it passed into the hands of Franco Moschini. Under rapid growth, it acquired various brands and was awarded the Compasso d’Oro in 1999, a significant lifetime achievement honor.

Today, this renowned symbol of Italian quality has been acquired by Haworth Inc., a leading Dutch global furniture company. To ensure the same unique, traditional artisanal standards passed down through generations, production has remained in Italy.

Poltrona Frau: A Symbol of Made in Italy

Poltrona Frau is internationally recognized: a name that never goes unnoticed and that, over the years, has consolidated its presence in the design and furniture market.

Within it operates a constant pursuit of excellence, nuanced color research, elegance in tactile and visual sensations, leather and fabrics, unique and innovative marbles and woods of extreme quality. It embodies Italian design, a design typology with unique traits that has always distinguished us worldwide and continues to symbolize a nation with a profound aesthetic sense.

The products offered by Poltrona Frau are creations shaped by research and the evolution of time, always retaining the same refinement.

Projects and Objectives of Poltrona Frau

The company’s project? Modern furnishings that go far beyond simply designing and producing sofas, armchairs, and seating. It is a philosophy encompassing all elements needed to furnish a space with cohesive personality and a clear guiding line.

Instead of mere appearance, it favors being—the experience and sensoriality—and durability over time. It is pure design which, with its powerful aesthetic impact, merges with functional production, bringing harmony and providing proportions that are always appropriate and usable.

The objective? To ensure the simplest livability of spaces through elements that are not over-engineered but let themselves be defined by their pronounced and innate elegance, first-choice materials, and artisanal craftsmanship with exclusive, refined finishes.

From office furniture to the most sober and official environments—such as grand hotels, historic buildings, and aircraft—to the most innovative studios and a home where elegance is central: this brand adapts to every context according to needs, with a single common denominator.

It is about understated refinement, a characteristic embodying years of work through materials and fabrics, shapes and geometries.

It is not just about armchairs and sofas, but an entire universe including bookcases, desks, side tables, chairs, lamps, and decor objects: every detail at Poltrona Frau is studied and created down to the smallest nuance.